Post by account_disabled on Jan 22, 2024 18:06:13 GMT -10
If you’re on the web, your site and blog are likely unique – but one thing all blogs have in common is the drive for new subscribers and increased traffic. In the past few years, we’ve learned about the power of going viral – every blogger’s dream. But going viral is not always something that you can plan… or is it? Here are 10 ways to increase your chances of going viral and hitting blogger gold: Square one: Know that it can be done Going viral isn’t like catching the fabled leprechaun – it does exist. At square one, you’ll need two things to make it happen: (1) Great, unique content, and (2) Crazy awesome outreach and promotional skills. Here’s the thing – 99 percent of us don’t have that fat wad of cash sitting around that huge marketing campaigns require. Additionally, with respect to #2, 99 percent of us don’t have access to insider information – which is why it’s very hard for the “little guy” to go viral.
Note: very hard does not mean impossible; it can be done if you are smart and hard working. Take, for example, Richard’s post on Link building tools – the post, published early on in Clambr’s days, received 2,000 FB likes, 100+ Google+ +1s, and 300+ tweets… no chump change. Early on – with little expendable budget – done thanks to great content and great social media and outreach skills. Tip 1 – Getting the basics done right If your post isn’t easily sharable, the odds of it going viral are slim at best. The most basic element of going viral is ensuring that your content has easy pass through via clearly visible social sharing icons. Use a Click-to-Share plugin (as Garrett Moon suggested earlier) if it helps. Beyond share-ability, you need to Country Email List have your other basics aligned. slow site speed Image credit: Mashable. For starters, make sure that you blog loads fast enough – slow loads lose visitors. Additionally, within your actual post, make sure that you have a clear call to action – if you’re wanting to go viral, make sure that you ask your followers and readers to share your content – clearly and visibly. And finally, make sure that you have the SEO fundamentals down – your site and post need to be easy to find through search engines. Tip 2 – Be trend leading You can’t go viral if you’re saying the same thing as everyone else – you have a better chance of getting your content read when a topic is trending (and you’re on the forefront of it or offering a unique perspective). It’s common sense why trending content gets higher click-through rates on social media; that’s the content people are interested in. But beyond the “Trending on Twitter” feed, you can also use Google trends to find search trends – from there, it’s about creating relevant, quality content on that topic. Tip 3 – Write list posts List posts are notorious for increasing SEO ranking – but they’re also notorious for attracting readers (why else do you think sites like BuzzFeed and Tumblr have exploded). This list format is appealing because of the unique topics, original insight, and easy readability.
In fact, after analyzing 100 million articles, Noah Kagan from OkDork concluded that list posts receive more average shares than other types of blogposts. ‘Nuff said. shares by content Tip 4 – LOL, Win, OMG, Cute, Trasy, Rail, and WTF No, I didn’t just walk off a high school campus. BuzzFeed has identified several specific content categories that most of its successful content fits into – the seven categories include: LOL – humorous content Win – useful content OMG – shocking content Cute – cute content (think fuzzy baby animals) Trashy – ridiculous fails… typically of others Fail – something that everyone’s frustrated with WTF – strange, bizarre content Beyond that advice, though, are the studies that suggest that positive content is more likely to go viral than negative content. For example, this study from U Penn that considers how emotions affect virality. Tip 5 – Write long post Bloggers often stick to the magic 500 words for posts – but did you know that, statistically speaking, longer posts with higher word counts are more contagious? Of course, correlation isn’t causation.
Note: very hard does not mean impossible; it can be done if you are smart and hard working. Take, for example, Richard’s post on Link building tools – the post, published early on in Clambr’s days, received 2,000 FB likes, 100+ Google+ +1s, and 300+ tweets… no chump change. Early on – with little expendable budget – done thanks to great content and great social media and outreach skills. Tip 1 – Getting the basics done right If your post isn’t easily sharable, the odds of it going viral are slim at best. The most basic element of going viral is ensuring that your content has easy pass through via clearly visible social sharing icons. Use a Click-to-Share plugin (as Garrett Moon suggested earlier) if it helps. Beyond share-ability, you need to Country Email List have your other basics aligned. slow site speed Image credit: Mashable. For starters, make sure that you blog loads fast enough – slow loads lose visitors. Additionally, within your actual post, make sure that you have a clear call to action – if you’re wanting to go viral, make sure that you ask your followers and readers to share your content – clearly and visibly. And finally, make sure that you have the SEO fundamentals down – your site and post need to be easy to find through search engines. Tip 2 – Be trend leading You can’t go viral if you’re saying the same thing as everyone else – you have a better chance of getting your content read when a topic is trending (and you’re on the forefront of it or offering a unique perspective). It’s common sense why trending content gets higher click-through rates on social media; that’s the content people are interested in. But beyond the “Trending on Twitter” feed, you can also use Google trends to find search trends – from there, it’s about creating relevant, quality content on that topic. Tip 3 – Write list posts List posts are notorious for increasing SEO ranking – but they’re also notorious for attracting readers (why else do you think sites like BuzzFeed and Tumblr have exploded). This list format is appealing because of the unique topics, original insight, and easy readability.
In fact, after analyzing 100 million articles, Noah Kagan from OkDork concluded that list posts receive more average shares than other types of blogposts. ‘Nuff said. shares by content Tip 4 – LOL, Win, OMG, Cute, Trasy, Rail, and WTF No, I didn’t just walk off a high school campus. BuzzFeed has identified several specific content categories that most of its successful content fits into – the seven categories include: LOL – humorous content Win – useful content OMG – shocking content Cute – cute content (think fuzzy baby animals) Trashy – ridiculous fails… typically of others Fail – something that everyone’s frustrated with WTF – strange, bizarre content Beyond that advice, though, are the studies that suggest that positive content is more likely to go viral than negative content. For example, this study from U Penn that considers how emotions affect virality. Tip 5 – Write long post Bloggers often stick to the magic 500 words for posts – but did you know that, statistically speaking, longer posts with higher word counts are more contagious? Of course, correlation isn’t causation.
