Post by account_disabled on Dec 19, 2023 20:54:12 GMT -10
The role of marketing is to seek strategic collaboration between both companies. Marketing also seeks to neutralize the effects of the eternal crisis of inverse objectives between those who produce and those who distribute a product. If you like the topic and want to know it in detail, you should read our free and complete Marketing guide. After knowing the importance of marketing for companies, it is time for you to understand the need to consider marketing in different relationships: with suppliers, with competitors and with the market. Regarding the relationship of a company with its suppliers, marketing's search is to attract them and keep them close to the brand.
The marketing plan must also consider the supplier's commitment Special Data to the brand, thus, it must undertake attitudes so that this is enhanced. In the same way, you need to ensure that you encourage company attitudes and initiatives that seek to optimize your relationship with suppliers of raw materials and other inputs. Regarding the relationship with the competition, marketing is also present, but with the objective of monitoring, controlling and accompanying their movements in the market . Regarding the company's relationship with the market, in general, marketing exercises the function of clarifying. Through its various tools, the company expresses its new products or services to the public, assumes new responsibilities, clarifies misunderstandings, convenes shareholders, etc.
In summary, the objective of marketing is to provide the consumer with a product or service that solves their problem or satisfies their need. To meet this objective, various market research and studies are carried out to identify the best solution for what the consumer is looking for. Before, and in accordance with a rather archaic vision, it was understood that marketing had as its primary objective to sell and create a specific image of the company. Today, marketing has varied and multiple functions such as: Convince; Capture the attention of the public; Follow the trends; To clear doubts. In this way, marketing must be considered as a vision, a process, a way of approaching the market, of undertaking relationships with varied audiences.
The marketing plan must also consider the supplier's commitment Special Data to the brand, thus, it must undertake attitudes so that this is enhanced. In the same way, you need to ensure that you encourage company attitudes and initiatives that seek to optimize your relationship with suppliers of raw materials and other inputs. Regarding the relationship with the competition, marketing is also present, but with the objective of monitoring, controlling and accompanying their movements in the market . Regarding the company's relationship with the market, in general, marketing exercises the function of clarifying. Through its various tools, the company expresses its new products or services to the public, assumes new responsibilities, clarifies misunderstandings, convenes shareholders, etc.
In summary, the objective of marketing is to provide the consumer with a product or service that solves their problem or satisfies their need. To meet this objective, various market research and studies are carried out to identify the best solution for what the consumer is looking for. Before, and in accordance with a rather archaic vision, it was understood that marketing had as its primary objective to sell and create a specific image of the company. Today, marketing has varied and multiple functions such as: Convince; Capture the attention of the public; Follow the trends; To clear doubts. In this way, marketing must be considered as a vision, a process, a way of approaching the market, of undertaking relationships with varied audiences.